Marketing Associate

Marketing Associate

  • Job Code #JV-22902-01
  • Job Description: Develop new engaging campaigns and strategies to drive online traffic, support sales efforts, and promote the brand
  • Location: Atlanta, GA

The ideal candidate will be an SEO rockstar, able to analyze marketing data and metrics. The marketing associate will also be involved in creating promotional events, compelling content, and traditional media strategies. The candidate should have a background in marketing and experience with web analytics tools and applications, and well as marketing strategy.

Experience

  • Significant experience with SEO/SEM campaigns and digital tools
  • Superior computer skills, including Microsoft Office suite, marketing technology applications such as web analytics and Google AdWords
  • Ability to analyze problems and strategize for better solutions
  • Excellent verbal and written communication skills
  • Exceptional communication and presentation skills
  • Healthcare industry experience preferred

Responsibilities

  • Develop and implement strategies with the marketing team
  • Gather and analyze consumer behavior data in web traffic and rankings
  • Generate reports on marketing and sales metrics
  • Contribute to collaborative efforts and organize promotional events
  • Compile forecasting reports
  • Analyze market trends and competitors' methods
  • Assist in setting brand standards, mission, and goals
  • Improve reach to customers through SEO campaigns
  • Ideate and coordinate with the marketing design and content teams
  • Assist in the creation of SEO, content, and design strategies
  • Collaborate to generate digital and print advertising material
  • Maintain and update records of marketing metrics and results of past campaigns
  • Support marketing events and trade show activities
  • Perform clerical and administrative duties as needed
  • Present forecasts, metrics, and any relevant information to senior leadership

Education

  • Bachelor's degree in marketing, business, or statistics or relevant field preferred
  • 2 years' previous experience as a marketing associate, marketing assistant, or related position

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